How Artists Develop Their Own Brands on Instagram
Before an Instagram artist has the opportunity to promote their content to a broad audience or even make money off their works, it is essential that they are first able to establish a brand for themselves.
An artist’s career is known to be highly competitive, with this fact also holding true when it comes to the careers of artists who are utilizing digital platforms. Instagram artists are no exception to this, with there being a constant feed of independently produced works that compete to grab the attention of a potential audience. On top of that is all the other content hosted by Instagram which can also indirectly detract attention from an artist’s work. Because of these obstacles, artists must be able to make their work stand out by creating a brand for themselves; one that brings audiences always coming back for more. While easier said than done, establishing a brand is indeed possible, as evident by all the artists who successfully have made a name for themselves on Instagram. So then what practices are being employed by these artists?
One of the key strategies that I’ve picked up from browsing these accounts is content consistency. This doesn’t always necessarily apply to the rate in which it is posted (though it still surely helps), but rather to the work itself. Visually pleasing/high quality artwork is great for catching attention, so retaining a similar level of quality across works is important. These artists also apply a consistent style to their content, as doing so allows the audience to easily identify their stuff amongst everyone else’s. The manner in which they present their works is also fairly consistent as well, as it unifies their content and sets up what the audience should expect in future posts.
Engagement techniques are also often used by artists to further make an identity for themselves on the platform. Connecting with their audience through their bios, captions, stories, and comments adds a more personal side to the account and can encourage more engagement with their content. This level of connection is also necessary for any artists who are conducting their business directly through Instagram, as they have to reach out to their audience and communicate with buyers.
An artist’s career is known to be highly competitive, with this fact also holding true when it comes to the careers of artists who are utilizing digital platforms. Instagram artists are no exception to this, with there being a constant feed of independently produced works that compete to grab the attention of a potential audience. On top of that is all the other content hosted by Instagram which can also indirectly detract attention from an artist’s work. Because of these obstacles, artists must be able to make their work stand out by creating a brand for themselves; one that brings audiences always coming back for more. While easier said than done, establishing a brand is indeed possible, as evident by all the artists who successfully have made a name for themselves on Instagram. So then what practices are being employed by these artists?
One of the key strategies that I’ve picked up from browsing these accounts is content consistency. This doesn’t always necessarily apply to the rate in which it is posted (though it still surely helps), but rather to the work itself. Visually pleasing/high quality artwork is great for catching attention, so retaining a similar level of quality across works is important. These artists also apply a consistent style to their content, as doing so allows the audience to easily identify their stuff amongst everyone else’s. The manner in which they present their works is also fairly consistent as well, as it unifies their content and sets up what the audience should expect in future posts.
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